Table of Contents
Articles
| IMPROVING PRIVATE LABEL MERCHANDISING: HOW STORE LAYOUT CHOICES AFFECT SALES | |
| Monica Rizky Alman Pradina, Achmad Yanu Alif Fianto |
| GAINING COMPETITIVE ADVANTAGE IN VISUAL MERCHANDISING | |
| Prilly Rahmania Khanza, Putri Pratama Deliana Nursafitri, Achmad Yanu Alif Fianto |
| A LOOK AT THE IMAGINARY BOUNDARIES AND IDENTITIES OF THE GENDER IN THE MOST TIME SHOPPING ONLINE | |
| Novita Permata Sari, Achmad Yanu Alif Fianto |
| USING AI-PREDICTED PERSONALITIES IN ADVERTISING MIGHT INCREASE THE EFFICACY OF CAMPAIGNS. | |
| Saipullah Saipullah, Adrian Fernando Tewenusa, Achmad Yanu Alif Fianto |
| AN IMPORTANT PART PLAYED BY ARTIFICIAL INTELLIGENCE IN THE DEVELOPMENT OF INFLUENCER MARKETING STRATEGIES | |
| Alista Wara Dinia, Felix Putra Mahendra, Achmad Yanu Alif Fianto |