Vol. 1 No. 1 (2020)

Articles

• IMPROVING PRIVATE LABEL MERCHANDISING: HOW STORE LAYOUT CHOICES AFFECT SALES

  Monica Rizky Alman Pradina, Achmad Yanu Alif Fianto

• GAINING COMPETITIVE ADVANTAGE IN VISUAL MERCHANDISING

  Prilly Rahmania Khanza, Putri Pratama Deliana Nursafitri, Achmad Yanu Alif Fianto

• A LOOK AT THE IMAGINARY BOUNDARIES AND IDENTITIES OF THE GENDER IN THE MOST TIME SHOPPING ONLINE

  Novita Permata Sari, Achmad Yanu Alif Fianto

• USING AI-PREDICTED PERSONALITIES IN ADVERTISING MIGHT INCREASE THE EFFICACY OF CAMPAIGNS.

  Saipullah Saipullah, Adrian Fernando Tewenusa, Achmad Yanu Alif Fianto

• AN IMPORTANT PART PLAYED BY ARTIFICIAL INTELLIGENCE IN THE DEVELOPMENT OF INFLUENCER MARKETING STRATEGIES

  Alista Wara Dinia, Felix Putra Mahendra, Achmad Yanu Alif Fianto