PERANCANGAN MEDIA PROMOSI SANGGAR TARI RAFF DANCE COMPANY SEBAGAI UPAYA MENCIPTAKAN BRAND AWARENESS

Abstract

Abstract: Dance studio “Raff Dance Company” is one of dance companies which is still active and has potential in Surabaya. Dance studio “Raff Dance Company” has the potential to produce high value dance in the creation of dance in Indonesia. The problem is less known by the public as another dance studio. In conducting a media campaign, so far dance studio”Raff Dance Company only carry out promotional activites in the form of banner media that is only located in the cultural park “Cak Durasim” Surabaya. Besides, other promotional media are not up to date, such as social media like Facebook and Twitter. This resulted in the information submitted by dance studio “Raff Dance Company” was not conveyed to the dance studio”Raff Dance Company” to increase the brand awareness. This problem took some effort to improve the brand awareness, one is to design a right and proper media campaign for dance studio “Raff Dance Company”

Keywords: Design, Dance Studio, Brand Awareness