PERANCANGAN IDENTITAS VISUAL “ROJOKELING” SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS

Abstract

In East Java, especially in Malang Regency has many creative businesses that have been
undertaken, such as creative businesses developed in the culinary and tourism fields. In addition,
there are also potential creative businesses in the field of crafts, namely Rojokeling in Malang.
Rojokeling is a creative Woodcrafting venture founded by Mario Bennet. Rojokeling is a business
that works on furniture and fashion products such as watches and sunglasses made from wood.
Rojokeling is also one of the efforts to empower ex-convicts who are actually the uniqueness of the
business, but Rojokeling has an identity that does not display the image of his business. Therefore
a Rojokeling visual identity design was made as an effort to increase Brand Awareness. This
research method uses qualitative methods in the form of data, interviews, documentation, and
literature studies. This design includes work in the form of Visual Identity in the form of a Logo
along with a tagline, Graphic Standard Manual, Product Catalog, Stationery-Set, Merchandise, XBanner,
and Implementation of logos and graphic elements on Instagram social media.