PERANCANGAN VIDEO PROMOSI DESA WISATA ATA NGADAS SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS

Ardhony Shofwan Muzaky, Siswo Martono, Dhika Yuan Yurisma

Abstract


The purpose of promotional media design of Ngadas traditional tourism village as an effort to increase brand awareness/level of awareness to the society of brushes can know and visit the place. In this study, the use of qualitative analysis resulted in detailed data such as observation, interviews, literature study to create a key concept keyword for this promotional video. The video concept of Ngadas village Promoi using the concept of harmony, meaning that it reflects the harmonious sense of tourists enjoying the various potential of village owned. Video Output is applied to online media to easily be enjoyed by audiences and tourists hoping to make a major destination for travel.

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