PERANCANGAN DESTINATION BRANDING DESA KEMIREN BERBASIS BUDAYA SEBAGAI WISATA DESA ADAT

Abstract

Abstract: Researchers conducted observations directly and found that Kemiren village has no logo or visual identity that can describe the characteristics of this place to the wider community. In this design, the researcher will focus on logo design process in destination branding effort. The concept of the logo that has been designed is the spirit obtained from the analysis of data and keywords. The concept of spirit means spirit. The spirit owned by the people of Kemiren village in maintaining the distinctive cultural heritage of the beautiful Osing tribe can be realized as a choice of tourist destinations of traditional village that is superior and different from its competitors. In addition to making the logo, this design also design a brand guideline that aims to provide an explanation of the values and essence of the brand owned Kemiren village along with guidelines for the use of logos and their application to the implementation of the design. Implementation of the designed design of brochures, x-banner and merchandise intended as an informative media that can help the target audience in knowing the brand Kemiren village

Keywords: Destination Branding, Visual Identity, Brand Guideline