ANALYSIS AND USER INTERFACE/USER EXPERIENCE DESIGN OF WEBSITE-BASED E-COMMERCE APPLICATIONS ON LANTERA SOFTWARE HOUSE USING LEAN USER EXPERIENCE MODEL

Abstract

Based on interviews, the Lentera Software house does not yet have a place to accommodate ready-to-use applications for sale to customers, so the marketing of finished application products is only promoted through direct offers to customers via WhatsApp messages which causes product sales to be less than optimal. Based on the problems above, the author examines how to design a user interface / user experience that can meet customer desires when buying an application product on an e-commerce website that specifically sells software, where the characteristics of an e-commerce website that specifically sell application / software products are: how does this e-commerce website convince users to buy or entrust application development to the company and ensure application products arrive and can be used properly by customers using the Lean Ux method. This research resulted in a User Interface/User Experience design that has gone through the evaluation stage and obtained an “above average” value, which means that the User Interface/User Experience design design has met the user's needs.