Saipullah Saipullah, Januar Wibowo, Achmad Yanu Alif Fianto, Haryanto Tanuwijaya


Sawung Universe is a business that produces patterned sarongs using digital screen printing techniques with Japanese culture themes for teenagers or adults. Sawung Universe's start-up business was established to implement a business plan, starting with conducting a SWOT analysis, Business Model Canvas (BMC), Segmentation Targeting and Positioning (STP), Marketing Mix. SWOT analysis is used to determine the current state of the company's internal and external environment, such as the strengths, weaknesses, opportunities, and threats of the Sawung Universe business. The Business Model Canvas generates several activities that can help businesses create business plans. The Business Plan produces a business plan such as a legality plan consisting of NPWP, NIB, and IUMK. The marketing plan uses STP and the marketing mix to come up with a strategy that fits the business. The financial plan for carrying out the business generates sales of Rp. 10,000,000 with a net profit of Rp. 769,087.


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