PERANCANGAN IDENTITAS VISUAL KAMPUNG 1000 TOPENG SEBAGAI UPAYA BRAND RECOGNITION

Abstract

Malang has a lot of potential for tourism in abundance and has many thematic hometown with a distinctive rural atmosphere. In addition, Malang also has cultural villages. Kampung 1000 Topeng is one of them. Starting from the gateway to the area, visitors will be greeted hundreds of masks with a variety of colors and a variety of characters as in the tales of Panji. This village was known as kampung topeng because storing and displaying a wide variety of character topeng malangan. Researchers have been observing the Kampung 1000 Topeng that is located in the Tlogowaru village, district Kedungkandang, Malang City and find the fact that it needs help in order to be known by audiences as the only thematic Topeng Malangan hometown. Therefore a solution that can be given by researchers is doing the design of the visual identity of Kampung 1000 Topeng in an effort to brand recognition. To support the creation of visual identity that is good and right then the researchers also designed the graphic standard manual which contains guidelines and rules from elements that support the visual identity like logos, colors, typography, etc. Not only that the graphic standards manual can also be used as a reference for manufacture and use of the logo in the future. Then the researchers also made some media promotion expected can be informative for prospective media tourists to get to know these destinations better again.