Application of Gamification Leaderboards & Collecting Points in Product Sales System Design to Support the Sales Business Process of UD Sumber Lancar

Abstract

UD. Sumber Lancar is a company engaged in the production of motorcycle accessories and spare parts. Product marketing business process at UD. Sumber Lancar is a customer or sales of motorcycle accessories and spare parts stores who come directly to make purchases of goods in wholesale or retail. The problem faced by the company is the decline in customers from month to month, especially when the corona pandemic has to oblige PSBB, resulting in a decrease in product marketing due to conventional marketing that comes directly to the company. As well as marketing data, there are differences in online marketing through marketplaces and offline, online marketing is more numerous than offline, so the company develops its business not only through the marketplace but also provides transaction websites for marketing. The solution offered is a product marketing system application by applying the gamification method that focuses on leaderboards and collecting points. System development uses the system development life cycle (SDLC), which contains four processes, namely communication, planning, construction, and deployment. The results obtained are in the form of a marketing application that gives customers the choice to make transactions come to the company or be sent, and this application implements gamifications using elements of leaderboards and collection points. The points earned are exchanged for discount coupons so that when placing an order the Customer gets a discount. The results of the trials that have been carried out, the system has been running according to the needs of the users that have been designed.