CLOUD COMPUTING TECHNOLOGY FOR BUSINESS PERFORMANCE IN THE PERSPECTIVE OF SMALL BUSINESS

Fitria Rahma Mufira; Achmad Yanu Alif Fianto

CLOUD COMPUTING TECHNOLOGY FOR BUSINESS PERFORMANCE IN THE PERSPECTIVE OF SMALL BUSINESS

Fitria Rahma Mufira, Achmad Yanu Alif Fianto

Abstract

Companies in any part of the world may now take use of cutting-edge software and hardware thanks to cloud computing technology (CCT), which makes use of the Internet's data centers and servers to provide these benefits. It is anticipated that many businesses of varying sizes will make the transition this year, which will lead to significant technology advancements. There is a possibility that this technology might help departments inside a small business better communicate with one another while also providing financial and operational benefits to the business. Our major motivation for writing this study was to provide a theoretical framework for efficient CCT adoption by small businesses. Both the benefits and potential stumbling blocks of implementing CCT in small businesses will be covered. This study not only delineates the fundamental features of efficient CCT, but also illustrates how these features may be put to use in businesses of varied sizes. After discussing how CCT has been utilized by different types of small companies and offering a case study of a successful deployment, the article continues by evaluating the future applications of CCT to small firms, with an emphasis on upcoming technologies and trends.

Keywords

Cloud Computing; Internet Technology; Business Performance

References

Bjerke, B., & Hultman, C. M. (2002). Entrepreneurial marketing: The growth of small firms in the new economic era. Cheltenham: Edward Elgar.

Blank, S. (2013). Why the lean startup changes everything. Harvard Business Review, 91(5), 63–72.

Carson, D., & Gilmore, A. (2000). SME marketing management competencies. International Business Review, 9, 363–382.

Gilmore, A., McAuley, A., Gallagher, D., & Carson, D. (2013). Entrepreneurship and marketing interface research – A synopsis and evaluation. In Z. Sethna, R. Jones, P.

Morris, M. H., Neumeyer, X., & Kuratko, D. F. (2015). A portfolio perspective on entrepreneurship and economic development. Small Business Economics, 45(4), 713–728.

Morrish, S., Miles, M. P., & Deacon, J. (2010). Entrepreneurial marketing in SMEs: Acknowledging the entrepreneur and customer-centric interrelationship. Journal of Strategic Marketing, 18(4), 303–316.

Murray, J. A. (1981). Marketing is home for the entrepreneurial process. Industrial Marketing Management, 10(2), 93–99.

Sarasvathy, S. D. (2001). Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency. Academy of Management Review, 26(2), 243–264.

Shane, S. (2009). Why encouraging more people to become entrepreneurs is bad public policy. Small Business Economics, 33(2), 141–149.

Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25(1), 217–226.

Yang, M., & Gabrielsson, P. (2017). Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective. Industrial Marketing Management, 64, 147–160.

Refbacks

There are currently no refbacks.

Jurnal Dinamika Bisnis (DINAMIS) is proudly published by Universitas Dinamika

Username
Password
Remember me

Jurnal Dinamika Bisnis [DINAMIS]