Abstract
Cognitive perspectives are increasingly being prioritized in the academic research of watchful entrepreneurship. The greater psychological foundation of alertness, which differentiates between intrinsic and phasic components of alertness, has been largely disregarded by academics in the area of entrepreneurship. Scholars in the area of entrepreneurship have, for the most part, ignored the difference between intrinsic and phasic components of alertness, despite the fact that this ability is often cited as the entrepreneurs' central cognitive skill for detecting fresh chances. This review of the literature examines previous research on the value of corporate vigilance. Concept of alertness, its cognitive foundations, operational measurement, theoretical forerunners, and repercussions are the five main sections into which the current literature is divided. Two additional inquiries follow. Most of the prior work on the theoretical underpinnings of vigilance has focused on the phasic components of heightened awareness while overlooking the importance of intrinsic vigilance. Independent opportunity creation/discovery theory has arisen very recently, and only recently has it begun to study the idea of natural attention in opportunity spotting. Second, efforts to objectively investigate the significance of consciousness in various theoretical frameworks have trailed behind the development of reliable and rigorous measurement tools.
Keywords
Entrepreneurship; Cognitive Factors; Business Performance
References
Aliffianto, A. Y., & Andrianto, N. (2022). Sustainable tourism development from the perspective of digital communication. Jurnal Studi Komunikasi, 6(1), 110-125.
Fianto, A. Y. A., Widyantara, H., & Baskara, D. B. (2022). Analisis Mediasi Brand Awareness dan Brand Trust dalam Hubungan Emotional Marketing dengan Purchase Intention. JMK (Jurnal Manajemen dan Kewirausahaan), 7(2), 47-59.
Ikawira, E. Y. (2014). TA: Penciptaan Buku Ilustrasi Legenda Reog Ponorogo sebagai Upaya Mengenalkan Budaya Lokal Kepada Anak-Anak (Doctoral dissertation, Sekolah Tinggi Manajemen Informatika dan Teknik Komputer Surabaya).
Santoso, R., & Fianto, A. Y. A. (2020). Pengaruh marketing mix produk jasa terhadap keputusan berkunjung wisata bahari jawa timur. Kinerja, 17(1), 69-79.
Santoso, R., & Fianto, A. Y. A. (2022). Creative Industry and Economic Recovery Strategies from Pandemic Disruption. JIET (Jurnal Ilmu Ekonomi Terapan), 7(1), 47-62.