PERANCANGAN IDENTITAS VISUAL “ROJOKELING” SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS

Dedy Tri Hariyadi Rachmayanto, Siswo Martono, Dhika Yuan Yurisma

Abstract


In this document, the researchers observed the "Rojokeling" effort Unfortunately and finding a problem, "Rojokeling" has no identity that describes the image of "Rojokeling". in this study focus on new logo a new image. The concept for this new design is Elegant. based on the concept Elegant is "Rojokeling" is an elegant business in the field of wood by creating "Rojokeling". This redesign also creates a Standard Graphic Manual that provides an explanation for the logo. The "Rojokeling" brand that combines the concept of a logo and an explanation application for design implementation. The implementation of stationary sets, xbanners, and merchandise and a medium of information in knowing about "Rojokeling" Malang.

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