PERANCANGAN MEDIA PROMOSI THE LOUVRE CAFSEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS

Dwi Ayu Rakhmawati, Achmad Yanu Alif Fianto, Sutikno Sutikno

Abstract


Introduction to this thesis, entitled Designing Media Campaign For The Louvre CafEfforts Increase Brand Awareness through effective media campaign with proper communication and media in accordance with the target customer and target market The Louvre caf The absence of a media campaign in the company's causing the lack of awareness among the public. This design provides a concept of promotion and positioning according to The Louvre cafwhich established itself as a house of beer the only one in Surabaya is the cheapest. The main media used the website, as most media information about The Louvre caf support for other media x-banners, radio ads, newspaper ads, magazine ads, merchandise, leaflets, uniforms. This design results are expected to provide input in designing promotional media in accordance with the concept of The Louvre cafand increase brand awareness.


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